PURforms ("PURforms," "we," "our," or "us") respects your privacy and is committed to protecting personal information handled through our website, www.purforms.com (the "Site"), and related online interactions. This Privacy Policy describes how we collect, use, disclose, retain, and protect personal information when you visit the Site, submit forms or inquiries, request information or a quote, communicate with us, interact with our emails or other digital communications, or otherwise engage with us in connection with our website, marketing, sales, and business development activities. This Privacy Policy does not apply to third-party websites, platforms, or services that are linked from or integrated with the Site except as expressly stated.

Much of the information we collect and use through the Site relates to business representatives, professional contacts, and prospective commercial relationships rather than consumer transactions. To the extent information identifies or relates to an individual and is protected as personal information under applicable law, we will handle it in accordance with this Privacy Policy and applicable law.

1. Who We Are

PURforms

615 Chatham St

Lowell, Michigan 49331

sales@purforms.com

616.897.3000

2. Information We Collect

We may collect the following categories of information, depending on how you interact with the Site and with us:

Information you provide directly

• Name

• Email address

• Phone number

• Company name

• Job title

• Location

• Project details

• Type of service requested

• Estimated annual volume or quantity

• Referral source or how you heard about us

• Any other information you choose to provide

Information collected automatically

• IP address

• Browser type

• Device identifiers

• Operating system

• Pages viewed

• Time spent on pages

• Referring URLs

• General location information

• Cookie and similar tracking data

• Information about your interactions with the Site that may be used for analytics, advertising, security, visitor-identification, or lead-enrichment purposes

Information we obtain from third parties and public or commercial sources

We may receive information about you from service providers, analytics vendors, advertising or lead-enrichment partners, CRM platforms, sales enablement providers, data licensors, public databases, social media platforms, and other commercially available or publicly available sources. This information may include business contact details, company information, job title, professional profile information, marketing or account intelligence, or other business-related information associated with you or your employer.

Information we infer, derive, or combine

We may infer or derive information about your potential business interests, purchasing role, product interest, industry relevance, likely company affiliation, or professional relationship to a business account based on the information you provide, information collected automatically, information received from third parties, and your interactions with the Site, our communications, or our services. We may also combine information collected from different sources to create, enrich, update, or validate lead, contact, account, or CRM records.

3. Cookies, Tracking Technologies, Analytics, and Visitor Identification

We and our service providers may use cookies, pixels, tags, scripts, SDKs, local storage objects, device identifiers, log files, and similar technologies to operate the Site, maintain security, remember preferences, analyze traffic and usage, improve Site performance, understand visitor engagement, support marketing and business development activities, and measure the effectiveness of our communications and campaigns.

These technologies may collect or facilitate the collection of information such as IP address, browser and device information, operating system, pages viewed, navigation path, session activity, time spent on pages, referral data, approximate location, interactions with forms or content, and similar online activity information.

We use these technologies for the following general categories of purposes: (a) strictly necessary cookies required for the Site to function; (b) analytics and performance cookies that help us understand how visitors use the Site; (c) advertising and marketing cookies used to support our business development and outreach activities; and (d) visitor identification and lead enrichment technologies that help us identify businesses and business representatives who may be interested in our products or services.

We may use analytics, advertising, sales intelligence, lead-enrichment, account-matching, and visitor-identification providers that help us better understand which businesses and business representatives are visiting the Site and may be interested in our products or services. These providers may use cookies, device identifiers, IP address information, browsing activity, and related signals to associate Site activity with business records or other information available to them or their data partners. As a result, they may provide us with information such as a visitor's name, employer, business contact details, job title, LinkedIn profile, or related professional or business information, where available. Categories of providers we work with in this context include analytics providers, advertising and demand generation platforms, CRM and sales enablement vendors, visitor identification and account intelligence services, and data enrichment providers.

We may use that information, alone or together with other information we hold, to identify prospective business customers or decision-makers, understand business interest in our products and services, create or enrich lead, account, or CRM records, personalize marketing or sales outreach, and support related business development activities.

Some of these activities may be considered advertising, targeted advertising, profiling, analytics, sale, or sharing under certain privacy laws, depending on the circumstances, the technology used, and the law that applies.

Where required by applicable law, we will provide notice, consent, opt-out rights, or other privacy choices with respect to non-essential cookies and similar technologies. To the extent we are required to recognize Global Privacy Control (GPC) opt-out preference signals under applicable law, we will process those signals with respect to qualifying devices or browsers, including with respect to any activities that constitute the sale or sharing of personal information.

You may also manage certain cookie preferences through your browser or device settings. Blocking or deleting cookies may affect Site functionality. Certain third-party providers may offer their own opt-out mechanisms independent of choices you make with us. To opt out of Google Analytics, you may use the Google Analytics Opt-Out Browser Add-On available at https://tools.google.com/dlpage/gaoptout. Additional opt-out tools are available through the Network Advertising Initiative at https://optout.networkadvertising.org and the Digital Advertising Alliance at https://optout.aboutads.info.

4. Your Privacy Choices

Depending on your location, device settings, and applicable law, you may have the right to control certain uses of cookies and similar technologies, including technologies used for analytics, advertising, visitor identification, lead enrichment, profiling, sale, sharing, or targeted advertising.

Where required by applicable law, we will make available appropriate consent, opt-out, or preference-management tools, such as a cookie banner, consent manager, "Do Not Sell or Share My Personal Information" link, or similar mechanism accessible on our Site.

We will honor Do Not Track signals from your browser and Global Privacy Control (GPC) opt-out signals to the extent required by applicable law, including under the California Consumer Privacy Act as amended by the California Privacy Rights Act.

You may opt out of marketing emails at any time by using the unsubscribe link in those communications or by contacting us at sales@purforms.com. Even if you opt out of marketing communications, we may still send transactional, administrative, or service-related communications where appropriate.

If a privacy rights request relates to information processed through a third-party identification, analytics, or lead-enrichment provider, we may direct you to available provider-specific controls in addition to processing any request we are required to honor under applicable law.

5. How We Use Information

We may use collected information to:

• Respond to inquiries and requests

• Provide information about our services, capabilities, and offerings

• Evaluate potential customer projects and business opportunities

• Improve our website, communications, and marketing

• Analyze website usage and visitor trends

• Maintain security and protect against fraud, misuse, or unauthorized activity

• Comply with legal obligations and enforce our agreements

• Support sales, customer relationship management, and business development activities

• Identify prospective business customers and decision-makers who may be interested in our services

• Create, enrich, or update lead, account, or CRM records

• Document, investigate, or defend legal claims and protect our rights, property, and safety

Categories of Personal Information, Purposes, and Disclosures

Depending on how you interact with us, we may collect and process the following categories of personal information and use or disclose them for the purposes described below.

Identifiers and Contact Information

Examples / Purposes: Name, email address, phone number, company name, business address, online identifiers, IP address, cookie identifiers, and device identifiers; used to operate the Site, respond to inquiries, authenticate requests, maintain records, and support communications and business development.

Potential Recipients: Hosting providers, CRM providers, communications vendors, analytics providers, marketing or sales enablement vendors, legal advisors, and governmental authorities where required or permitted by law.

Professional and Employment-Related Information

Examples / Purposes: Job title, employer, department, business role, professional profile information, and similar business contact details; used to understand business relationships, evaluate opportunities, and support outreach and account management.

Potential Recipients: CRM providers, lead-enrichment or visitor-identification vendors, sales enablement tools, communications vendors, and advisors.

Commercial or Inquiry Information

Examples / Purposes: Requested products or services, project details, specifications, estimated annual volume, quote requests, and communications with us; used to evaluate projects, respond to requests, support sales and operations, and maintain business records.

Potential Recipients: Internal personnel, hosting and CRM vendors, communications tools, service providers supporting operations, and advisors.

Internet or Electronic Network Activity Information

Examples / Purposes: Browser type, device information, operating system, pages viewed, navigation path, session activity, referral source, interaction data, and similar usage information; used to secure the Site, troubleshoot issues, analyze performance, and support analytics, advertising, and business development.

Potential Recipients: Hosting providers, analytics providers, advertising or marketing vendors, visitor-identification providers, and security providers.

General Location Information

Examples / Purposes: Approximate geolocation derived from IP address or business location associated with an inquiry or account; used to understand visitor geography, route inquiries, and support marketing and sales activities.

Potential Recipients: Analytics providers, visitor-identification vendors, CRM providers, and internal personnel.

Inferences and Derived Information

Examples / Purposes: Inferred business interests, likely decision-making role, account association, product interest, and enriched lead or account information; used for account matching, lead qualification, CRM enrichment, marketing, and business development.

Potential Recipients: CRM providers, lead-enrichment providers, visitor-identification tools, sales enablement vendors, and advisors.

Note on Data Practices

We do not sell personal information for monetary consideration. Depending on the technology used, the vendor relationship, and applicable law, certain analytics, advertising, visitor-identification, lead-enrichment, or related activities may constitute a sale, sharing, targeted advertising, or profiling under certain privacy laws.

6. How We Share Information

We may disclose personal information to service providers, contractors, and other vendors that support our website, hosting, analytics, communications, customer relationship management, marketing, business development, visitor-identification, lead-enrichment, advertising, or sales enablement activities, subject to applicable contractual and legal restrictions.

We may also disclose information to affiliates, advisors, auditors, insurers, legal counsel, transaction counterparties, and governmental authorities or other parties when required or permitted by law, in connection with a merger, acquisition, financing, restructuring, sale of assets, bankruptcy, or other corporate transaction, or when we believe disclosure is necessary to protect our rights, property, safety, or the safety of others.

Depending on the vendor, the service provided, and applicable law, these disclosures may be treated differently under privacy law, including as processing by a service provider or contractor, or as disclosure, sharing, sale, targeted advertising, or related activity.

7. Requests, Rights, and Privacy Choices

Depending on your location and applicable law, you may have the right to request access to, confirmation regarding, correction of, deletion of, or a copy of certain personal information we maintain about you. You may also have the right to opt out of certain processing activities, including targeted advertising, sale, sharing, or profiling in furtherance of decisions that produce legal or similarly significant effects, where those rights apply.

You may opt out of marketing emails by using the unsubscribe link in those communications. Even if you opt out of marketing communications, we may still send transactional, administrative, relationship, or service-related communications where appropriate.

To submit a privacy rights request, please contact us using the contact information below. We may need to verify your identity and confirm the scope of your request before responding. The verification steps we use may depend on the sensitivity of the information requested, the nature of the request, and the information we have available. We may deny or limit a request as permitted by applicable law, including where we are unable to verify identity, where an exception applies, or where the information is not subject to the requested right.

Where permitted by applicable law, you may use an authorized agent to submit a request on your behalf. We may require proof of the agent’s authority and may also require you to verify your identity directly with us.

We will not discriminate against you for exercising privacy rights provided by applicable law.

Even if you opt out of marketing communications or certain data uses, we may retain limited information necessary to honor your request, maintain suppression lists, and document compliance.

If your request relates to information processed through a third-party identification, analytics, or lead-enrichment provider, we may direct you to available provider-specific controls in addition to processing any request we are required to honor under applicable law.

8. U.S. State Privacy Rights

Residents of certain U.S. states may have specific privacy rights under applicable law.

California

California residents have rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (CCPA). These include: the right to know what personal information we have collected about you and how it is used and shared; the right to request deletion of your personal information; the right to correct inaccurate personal information; the right to opt out of the sale or sharing of your personal information; the right to limit use of sensitive personal information to the extent applicable; and the right to non-discrimination for exercising these rights.

To opt out of any activities that may constitute a sale or sharing of your personal information under the CCPA, please click the "Do Not Sell or Share My Personal Information" link on our Site or contact us at sales@purforms.com.

If we deny a request, you may appeal by contacting us with "Privacy Appeal - California" in the subject line. We will respond in accordance with applicable law.

California's Shine the Light law also permits California residents to request information about disclosures of personal information to third parties for their own direct marketing purposes. We do not make such disclosures.

Other U.S. States

Residents of Colorado, Connecticut, Texas, Virginia, and other states with enacted privacy laws may have similar rights, including rights to access, correct, delete, or obtain a copy of personal information, and to opt out of targeted advertising, profiling, and the sale of personal information. To exercise applicable rights, please contact us at sales@purforms.com. If we deny your request, you may appeal by contacting us with "Privacy Appeal" in the subject line.

9. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy. The following general timeframes apply, though actual retention may vary based on legal obligations, disputes, and business need:

Website analytics and usage data: Up to 26 months from collection, or as configured by our analytics provider.

Contact and inquiry records: Up to 5 years from last contact or inquiry.

Lead and CRM records with no active engagement: Up to 3 years from last meaningful interaction or enrichment.

Active customer and account records: Duration of the relationship plus up to 7 years following last engagement.

Marketing opt-out and suppression records: Retained indefinitely as necessary to honor opt-out requests.

Security and access logs: Up to 12 months.

We may de-identify, aggregate, or anonymize information and retain it in that form where permitted by applicable law.

10. Email Marketing and CAN-SPAM Compliance

We may send marketing and business development communications to business contacts. We comply with the CAN-SPAM Act and other applicable anti-spam laws. Each marketing email we send includes a clear and conspicuous mechanism to opt out of future marketing communications. We honor opt-out requests promptly in accordance with applicable law. To opt out, use the unsubscribe link in any marketing email or contact us at sales@purforms.com.

11. Sensitive Information and User Submissions

Our Site's contact form is intended to collect basic business inquiry information, including the type of service you are interested in, an estimate of your volume or quantity needs, and an optional description of your project. Unless specifically requested by us and subject to appropriate protections, please do not submit through the Site any sensitive personal information, confidential business information, trade secrets, export-controlled information, protected health information, payment card data, government-issued identification numbers, or other information that is not reasonably necessary for the inquiry or request you are making.

If you submit information to us through the Site, you are responsible for ensuring that you have the right to provide that information and that the submission does not violate any confidentiality, privacy, export control, or other legal obligation.

12. Data Security

We use reasonable and appropriate administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, acquisition, disclosure, alteration, loss, or destruction. However, no method of transmission over the internet, no electronic storage system, and no security program can be guaranteed to be completely secure. You should use appropriate care when transmitting information to us online.

13. Third-Party Links and Services

The Site may contain links to third-party websites, platforms, tools, or services, including social media platforms, service providers, and analytics or visitor-identification providers. We are not responsible for the privacy practices, content, functionality, or security of third-party sites or services, and their collection and use of information is governed by their own terms and privacy notices.

14. Children’s and Minors’ Privacy

The Site is intended for business users and general informational use and is not directed to children under 13 or to minors for personal, family, or household purposes. We do not knowingly collect personal information directly from children under 13 through the Site. If we learn that we have collected personal information from a child under 13 without appropriate authorization, we will take reasonable steps to delete it.

15. International Visitors

PURforms is based in the United States, and the Site is intended for business use in the United States. If you access the Site from outside the United States, please be aware that your information may be transferred to, stored in, and processed in the United States and other jurisdictions where we or our service providers operate. Those jurisdictions may not provide the same level of data protection as your home jurisdiction. By using the Site or providing information to us, you acknowledge those transfers to the extent permitted by applicable law.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other business developments. When we do, we will revise the Effective Date or Last Updated date above. Any changes will become effective when posted unless a different effective date is stated. Where required by applicable law, we will provide additional notice or obtain consent with respect to material changes.

17. Accessibility

We are committed to making our Site accessible to users with disabilities. If you have difficulty accessing any portion of the Site or this Privacy Policy, please contact us at sales@purforms.com or 616.897.3000 to request an accessible format or alternative.

18. Contact Us

PURforms

615 Chatham St

Lowell, Michigan 49331

sales@purforms.com

616.897.3000